RVCA is the brainchild of company founder, Pm Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself. The RVCA facility (pictured) was opened in 2009 to support BJ Penn & coach Jason Parillo to defend the lightweight world title at UFC 101. The artwork inside this facility was done by Los Angeles artist Retna (awr/msk).